Now that Elon Musk has bought Twitter there has been a number of new things implemented into the online social platform.
One of those is the introduction of the blue tick or – a monetised account which you have to pay for. That is coming to a grand total of £1,000 a month for business.
As the saying goes if you want to make money you need to spend money. Not always. In this case the platform is prioritising its blue tick member in return for a lump sum each month and shunning, or burying all other users under the algorithm. This translates to regular users not being able to connect in the way they’d originally hoped for.
It leads to dysconnectivity as we have seen. Paid users are at the top with the most viewed content and other people, businesses, and creatives alike are at the bottom. Implementing the paid membership is a good idea if you want to be super in demand, but most people just want to expand their social media reach.
I write this to draw your attention to alternative methods such as general email marketing and engagement with business users. This includes the writing community. I do not feel the changes were justified given the lack of support. However, they have been brought in to the site.
In the world of blockchain and NFT we will see more of this digital monetisation. WordPress uses this feature, whereby users pay for premium accounts in return for ads, which will hopefully generate income. However this is not a lot of money. Twitter on the other hand doesn’t need the money and trying to make it into a paid subscription service has thus far led to backlash. If we wanted someone to promote us for money then we’d surely do it ourselves. But we don’t.
Just a glimpse at the issue are the reviews. You need to use the platform and have used it for considerable time for it to make sense. If you join now you won’t have seen the changes, including the ‘For You’ and ‘Following’ tab.
psychedelicwizard 